Fair Trade Enterprises across the world are producing and trading, campaigning and educating for a better world. The WFTO is their global community. Their direct impact includes 965,700 livelihoods supported through the operations and supply chains of these enterprises. 74% of these workers, farmers and artisans are women and women made up the majority of the leadership. They pioneer upcycling and social enterprise, refugee livelihoods and women's leadership.read more
74%of impacted livelihoods are led by women
54%of senior roles are held by women
51%of board positions are held by women
52%of CEOs are women
Learn more about
Fair Trade Enterprises exist to put people and planet first. This means they pioneer solutions to broader issues like overuse of natural resources, women’s empowerment, refugee livelihoods, human rights, inequality and sustainable farming. Fair Trade Enterprises support organic agriculture, adopt circular economy production processes, generate new models of social enterprise and create new ways to champion the dignity of workers, farmers, artisans and communities around the worlread more
The WFTO Guarantee System (GS) combines Fair Trade and social enterprise verification into one. It is built to verify that an enterprise is mission-led, focused on the interests of its producers, and this is in the structure, systems and practices of the enterprise. It was created by experts and pioneers from the Fair Trade movement so as to be credible, clear, and affordable.read more
Guaranteed Fair Trade Product Label
- Owned by members, can be used on all products
- Can include name of the enterprise
- No license-fee for members who have achieved Guaranteed status
First-buyer Product Label
- For use by non-WFTO members who buy from WFTO members and rebrand the finished products
- There is a 1% license-fee for use (on the commercial transaction)
Demand Fair Trade
Ask your favourite shop to stock products from verified Fair Trade Enterprises. Contact them on social media to say:
“I love your shop and love Fair Trade Enterprises. These are verified social enterprises that practice Fair Trade. They carry the Guaranteed Fair Trade label on their products. Please visit: wfto.com/buy-fair-trade.”
World Fair Trade Day
Fair Trade Charter
Buy Fair Trade
What is the Fair Trade
The Fair Trade Accountability Watch (FTAW) is an online watch system that allows all members as well as concerned stakeholders and the public to raise issues or concerns about a WFTO member’s compliance with the WFTO Standard.
Why Does WFTO Include this
Tool in its Monitoring System?
It creates a platform for shared responsibility and is a cost saving mechanism. The Fair Trade Accountability Watch is another tool for the Guarantee System to ensure the system is robust. It shares responsibility for the reliability of the system among all stakeholders.read more
The European Commission, is supporting fair and ethical trade, and is especially working together with WFTO in awareness raising on gender equality.
TRADE FAIR. LIVE FAIR
Launched on 9 February 2019 in Frankfurt, the WFTO initiated a project to promote circular economy and organic production models across the Fair Trade Enterprises in its membership. When businesses are mission-led and embedded in their communities, they end up embracing a whole host of approaches that help both people and planet. When the straight-jacket of profit maximising is off, they can discover impressive innovations. In particular, the WFTO is promoting environmental innovations across its membership through peer learning, joint promotion and workshops.
Bread for the World (Germany), is supporting the WFTO to further implement the WFTO Guarantee System, which ensures the adherence to the Fair Trade Principles. WFTO has created a new Fair Payment process that includes very locally-specific estimates of the cost of living to be calculated for specific communities. The tool can help individuals, communities, and organisations determine a local living wage. Bread for the World is helping WFTO members to integrate the new fair payment process into their internal operations and planning.
MADE51 - Market Access, Design and Empowerment for Refugee Artisans – is a global, collaborative initiative designed to connect refugee artisans with markets. By modernizing traditional skills, building business acumen, partnering with social enterprises, and linking with retail brands and buyers. UNHCR is partnering with WFTO and other stakeholders to connect refugee-made artisan products with international markets.
We want to thank for their support towards the implementation of the Guarantee System, including the training of auditors, peers, regional staff and participation in Trade Fairs.
CBI and DAWS, The Netherlands, we would like to thank for cooperating with WFTO on the Fair Trade Finest project; increasing WFTO member’s access to international markets, including export coaching, business advice and product development, as well as the implementation of the Guarantee System to their participants.
Know and Grow
Imagining a world of Fair Trade enterprises. Fair Trade enterprises are both viable and desirable. Fair Trade has pioneered models of business that put people and planet first. Fair Trade enterprises prioritise the mission but are commercially viable. Fair Trade enterprises are the alternative to profit maximisation.
At its heart, Fair Trade is about people. It shapes trade in order to benefit cocoa and coffee farmers. It transforms business to empower garment workers and artisans.Around the world, it has forged a movement that is about putting producers first. But it turns out that working for people also means working for our planet. When we look across our global community of Fair Trade Enterprises, we see a surge in upcycling waste, organic agriculture, investments in renewable energy and efforts to eliminate water pollution. The heart of Fair Trade is both people and planet.
With growing inequality, entrenched poverty and a pending ecological crisis, it is time to revisit the central design feature of business and explore the alternatives that exist the world over. Business was invented by humans. In order to employ humans, trade products and services, facilitate investments and foster production, we as societies designed business to meet human needs. We have a choice about what business looks like – its purpose, priorities, and structure. So, we do not need to accept that business must have a one-track mind, focused only on growing profits for shareholders.
This new short documentary Journey to Pavitramenthe tells the story of the farming communities in Bareilly, India that supply the organic mint oil used in Dr. Bronner’s iconic peppermint soap. In Bareilly, mint crops are key to the livelihoods of over 1,500 farmers and their families. These farmers are now shifting to regenerative organic agricultural practices that increase yields and soil fertility while fostering resilience in the face of a changing climate.
Seventy years ago today, the Universal Declaration of Human Rights was adopted by the world. It is a turning point in world history, spawning other treaties, laws and regulations across our planet that protect the rights of every human. The idea of human rights embodies our collective dignity. It gives us hope.
Over half of Arabs in Israel live in poverty. Within this population, there are 200,000 women of working age who have no post-school qualifications. Sindyanna refuses to regard them as a lost generation. Instead, the social enterprise seeks to empower these women and help them acquire skills appropriate for the modern Israeli labour market. These skills include basket weaving, independent small business management and the Hebrew language, which is a condition for seeking work.
Small-scale farmers must be supported in the fight against climate change
The International Fair Trade Movement today called on the Parties to the United Nations Framework Convention on Climate Change (UNFCCC) to introduce transparent, fair and binding mechanisms for trade justice in order to achieve climate justice in their negotiations at COP24.
Cape Town, South Africa
Maricucha de la Fuente
With growing concerns about non-inclusive workplaces and public spaces, global reports outlining rising inequality and #metoo, the World Fair Trade Organization’s (WFTO) studies on gender equality and empowerment comes as a breath of fresh air.